It’s
no longer news that German club side; Bayern Munich won the Champions
League title and the Bundesliga and take away the German Cup to make it a
treble win for this season, but it what’s news is that the German side
has knocked off English side; Manchester United from its position as the
world’s most valuable brand.
In the new rankings done by BrandFinance Football 50, Bayern Munich
leapfrogged after a nine per cent rise in value from 2012, moving from
second to first after the double success and hopefully would clinch the
German Cup.
European Cup finalists Borussia Dortmund also rose one place to 10th, with the Bundesliga’s soaring reputation clear – Schalke are 11th with Hamburg in 15th.
But the division as a whole is only worth two thirds of the Premier League – $1.9billion compared to $3.1bn.
English clubs dominate the list, with several appearing in the top 10; as well as United in second, Chelsea are fifth, Arsenal sixth, Liverpool seventh and Man City eighth.
One of the key factors in United’s drop of two per cent value was their early Champions League exit – turfed out by Madrid at the last-16 stage.
Barcelona, thrashed an embarrassing 7-0 on aggregate by Bayern, are ranked fourth in the list – where they were last time – but their brand value actually depreciated by 1 per cent.
Tottenham came in 12th, but after that a host of sides from Germany and Italy crop up before we reach our next English entry, in 29th, West Ham.
Newcastle follow in 30th – a 10-place drop from last term – with Aston Villa, Everton and Fulham close behind.
Astonishingly, Stoke City come an impressive 41st in the world.
Adidas and Nike dominate the kits of the top 15, the former providing 18 deals with the latter on 14. But emerging brands Warrior and Under Armour pose threats to these manufacturers in the future.
Below is the list of the first 10 clubs.
European Cup finalists Borussia Dortmund also rose one place to 10th, with the Bundesliga’s soaring reputation clear – Schalke are 11th with Hamburg in 15th.
But the division as a whole is only worth two thirds of the Premier League – $1.9billion compared to $3.1bn.
English clubs dominate the list, with several appearing in the top 10; as well as United in second, Chelsea are fifth, Arsenal sixth, Liverpool seventh and Man City eighth.
One of the key factors in United’s drop of two per cent value was their early Champions League exit – turfed out by Madrid at the last-16 stage.
Barcelona, thrashed an embarrassing 7-0 on aggregate by Bayern, are ranked fourth in the list – where they were last time – but their brand value actually depreciated by 1 per cent.
Tottenham came in 12th, but after that a host of sides from Germany and Italy crop up before we reach our next English entry, in 29th, West Ham.
Newcastle follow in 30th – a 10-place drop from last term – with Aston Villa, Everton and Fulham close behind.
Astonishingly, Stoke City come an impressive 41st in the world.
Adidas and Nike dominate the kits of the top 15, the former providing 18 deals with the latter on 14. But emerging brands Warrior and Under Armour pose threats to these manufacturers in the future.
Below is the list of the first 10 clubs.
| Rank | Club | Brand value ($) | % change | Brand rating |
| 1 | Bayern Munich | 860m | 9 | AAA |
| 2 | Man United | 837m | -2 | AAA+ |
| 3 | Real Madrid | 621m | 4 | AAA+ |
| 4 | Barcelona | 572m | -1 | AAA |
| 5 | Chelsea | 418m | 5 | AA |
| 6 | Arsenal | 410m | 6 | AA+ |
| 7 | Liverpool | 361m | -2 | AA |
| 8 | Man City | 332m | 10 | AA- |
| 9 | AC Milan | 263m | -10 | AAA- |
| 10 | Borussia Dortmund | 260m | 15 | AA |
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